Wonderful Mayhem
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South Carolina Parks, Recreation & Tourism

Challenge: South Carolina's goals per former Governor Nikki Haley were simple: "Heads in beds, feet in fairways & people in parks.”
Solution: What better way to entice travelers far and near than through their stomachs? And by creating the nation's first "BBQ Trail Map," with more than 300 establishments, we stamped S.C. as the true "Birthplace of BBQ.” Agency: BFG Communications / Creative Directors: Michael Dunn, Michael Hrizuk

SCPRT

SCPRT

Print / Out of Home / Website / Content

SCPRT "BBQ Trail"

SCPRT "BBQ Trail"

Discover South Carolina

Discover South Carolina

Print / Website / Out of Home

Content is King

Content is King

Content / Storyboard Concept